We all have goals. Whatever you want to increase sales of your new book, inform the public about nonprofit services within a specific area or want to promote your business, you want your digital profile to match your goals and objectives.
If you’re a business owner or part of a small-to-large company, investing in Search Engine Optimization (SEO) through companies, such as Howell SEO, Highland SEO and Novi SEO, is a no-brainer. Making it a part of your online strategy isn’t as difficult as tit sounds. It helps your bottom line. One clear benefit of using SEO is that it saves you money in the long- and short-term. Advertising is expensive, and you may not have the budget to run television commercials on your local networks or even invest in Facebook advertising. SEO gives you a good Return on Investment (ROI) for your efforts, often at little to no cost but with a little elbow grease.
If you’re a novice to the SEO game, here are some basic tips to show you how you can begin to implement SEO to achieve your goals:
Start your own list of keywords.
All industries have them: buzz words that people search for on Google and on other online platforms. Write down a list of all of your keywords and then rank them based on importance to your business.
Think of your keywords when you create your webpages.
Use your keywords when you are implementing tactics on your website. Make multiple web pages that highlight specific keywords. Further use your keywords in photos, descriptions and other items on the webpages. These will vary depending on the number of keywords you have.
Blog your heart away.
One way to get a solid dose of SEO is by maintaining a blog (like this one!). While keywords are vital, make sure that you are still writing things your target audiences actually want to read. For example, if you’re the owner of pet grooming business, focus on the benefits of grooming your pet versus talking about national politics. Using keywords naturally throughout the blog post will ensure that you show up on search engines and on the screens of your target audiences’ computers and smartphones.
Build your links.
Sure, you have all of this great content, keywords and webpages all focused on SEO on your website, but you have tog get the word out about them! Link-building will allow you to start thinking about the ways you can get people to visit your site. Share links on social media sites, for example. Writing guest blogs with your keywords is also a good way to get noticed.
Always be sure to do your research and say up on the latest SEO trends. Things move quickly in the digital world, so don’t get left behind!